It all began in 2005, where two ambitious men, Mr. Sim Kok Soon and Mr. Tan Bee Lai joined forces to rent a mere 3,500sq.ft, to set up a small factory design to produce and construct bedroom sets. Both men hired six staff to set-up a few production lines made out of four small types of machinery and began churning out bedroom sets. At this juncture, this humble factory of theirs takes up jobs providing bedroom set parts for bigger factories. Their main function – was to assist and support bigger factories' production output to keep up with the demand.
In 2007, they set up a marketing arm within their small factory to design, construct, and sell their own bedroom sets. They started supplying to about thirty (30) famous furniture retail stores. Expanding to 7,000sq.ft of space and adding another machine, they decide to create the brand known until today as ALTO FURNITURE, the bedroom sets solution provider. Adding their manpower strength to twenty (20), they maximized their factory space by creating bigger storage space, a more efficient production line, and a well-oiled marketing arm.
By 2008, their business has expanded to East Malaysia and their manpower strength grew over a hundred staff. The factory upgraded its machinery that uses the latest technology and began producing its ALTO brand bedroom sets from scratch. The founder, Mr. Sim has responsible to purchase high-quality raw materials, coatings, and accessories to ensure product quality and design. Simultaneously, with the assist of Mr. Tan (the founder) to manage to assemble bedroom furniture and high-quality products to meet the requirement of consumers. By 2009, their factory grew to 60,000sq.ft.
ALTO brand is sought by everyone for its design, its value, and its flexibility. ALTO carries out its motto diligently by practicing QUALITY, FLEXIBILITY, and EFFICIENCY.
To be a leading organization through excellent people to total customer needs and satisfaction in Malaysia
To provide high-quality products
To constantly and continuously upgrading of knowledge and skill
To be disciplined, to be committed, and create a competent workforce in achieving their GOAL